Anson Fogel is one of the USA’s top commercial directors. As part of the production team at Camp 4 Collective, he directs and shoots for many of the world’s best brands. Anson takes us farm-to-table through the production of his recent spot for Volkswagen. This baby is chocked full of amazing insights into creating truly world class content.
Chapter Time Stamps
1:49 – Anson’s career background
7:45 – Moving from a DP to a Director – having intentionality
9:20 – Even the best do bad work, but they work.
13:10 – The beginnings of work with Camp 4 Collective
17:00 – Case Study: Volkswagen : Dangerous Days – commercial
20:23 – Starting the process with the Ad Agency
21:28 – Bringing unique skills or specialties to your projects
25:46 – How to deliver the concept as pitched and on budget
28:16 – Storyboards & references
31:00 – Technical prep & pre-pro
33:13 – Treatment writing process
34:48 – When win the pitch: The Big 3
37:05 – Gearing up to shoot
38:11 – Into production – shooting the spot
40:30 – Director’s role in post production / sound design
43:47 – Managing and developing your career outside of commercial work
45:45 – Work / Life Balance
49:38 – Career establishing advice
If you’re always on the go and want to listen to our interview with Anson Fogel you can stream the Podcast here
Volkswagen – Dangerous Days Ad (full)
Volkswagen Ad BTS
Anson Fogel’s website
Camp 4 Collective Website
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