Photographer Noah Fallis spent months researching his best option for a medium format system. The final contenders were Phase One vs. Hasselblad.
In the end Noah chose the Phase One.
Hasselblad or Phase One: The Final Decision
“After months of research and testing I’ve decided which medium format system works best for my clients, the Phase One p45+ with the Mamiya 645 DF body and 80mm leaf shutter lens.”
You can read more about why he chose the Phase One over the Hasselblad system on his photography blog.