NEW from Canon: the PowerShot SX270 HS & SX280 HS

Canon has added two new members to its popular PowerShot lineup: the SX270 HS and the SX 280 HS.

Available in two colours (blue and grey) the PowerShot SX270 HS has an amazing 20x zoom combined with Canon’s DiG!C 6 image processor and full HD advanced movie features.

KEY FEATURES:

• By combining a powerful 12.1 MP CMOS sensorand Canon’s DiG!C Image Processor, the HS System makes PowerShot cameras dramatically more sensitive than those with identical megapixel counts. Great shots in low-light – now that’s a really bright idea.
• DiG!C 6 image processor for the highest quality photos and videos. Improved Dynamic IS and 60p Full HD video ensure the smoothest, steadiest videos possible, and improved Noise Reduction allows for high image clarity even in low light.
• Amazing 20x wide-angle zoom (25-500mm equivalent) in a compact camera with Canon’s proprietary Optical Image Stabilization gets you up close to the action!
• Not all types of camera shake are the same. The Intelligent IS system automatically detects the situation and applies one of seven different types of Image Stabilization. Whether capturing photos or movies, your memories will always be in focus!
• Record stunning Full HD (1920 x 1080p) movies enhanced with 2.1 dual-channel stereo sound. Now record full HD at 60p for smooth videos, and enjoy the flexibility of MP4 file format.
• Smart AUTO intelligently selects the proper camera setting based on 58 predefined shooting situations. Now featuring Face ID which shoots photos that match the subject’s age and state!
• Add interest and dramatic visual effects to your photos with Creative Filters. Choose from filters such as ‘Toy Camera Effect’ and ‘Monochrome’, or fun favourites like ‘Fisheye’ and ‘Miniature Effect’.
• With Fine Detail Movie Processing capture more video footage which is processed faster and gives you more clarity, enhanced resolution, realistic textures and smooth diagonal lines.
• With Hybrid Auto selected, four-second video clips are automatically captured every time you shoot a photo, just prior to shutter release. These mini-clips are automatically assembled into a movie creating a unique “video-blog” of your day.
• Discover amazing super slow motion movies! Captured at ultra high frame rates (240fps) – 1 second of recorded video plays back over 8 seconds, allowing you to view minute details normally invisible to the naked eye.

Also available in two colours (black and red), the PowerShot SX280 HS adds Wi-Fi and  GPS to that amazing 20x zoom, DiG!C 6 image processor, and full HD advanced movie features.

KEY FEATURES:

• By combining a powerful 12.1 MP CMOS sensor and Canon’s DiG!C Image Processor, the HS System makes PowerShot cameras dramatically more sensitive than those with identical megapixel counts. Great shots in low-light – now that’s a really bright idea.
• DiG!C 6 image processor for the highest quality photos and videos. Improved Dynamic IS and 60p full HD video ensure the smoothest, steadiest videos possible, and improved Noise Reduction allows for high image clarity even in low light.
• Amazing 20x wide-angle zoom (25-500mm equivalent) in a compact camera with Canon’s proprietary Optical Image Stabilization gets you up close to the action!
• Whether you’re on the move or at home, with Wi-Fi you can upload your pictures and movies to a smart phone or onto a computer.
• This GPS feature allows the user to share images with family and friends, showing exactly where they have travelled down to the time, date and exact location.
• Not all types of camera shake are the same. The Intelligent IS system automatically detects the situation and applies one of seven different types of Image Stabilization. Whether capturing photos or movies, your memories will always be in focus!
• Record stunning Full HD (1920 x 1080p) movies enhanced with 2.1 dual-channel stereo sound. Now record Full HD at 60p for smooth videos, and enjoy the flexibility of MP4 file format.
• Smart AUTO intelligently selects the proper camera setting based on 58 predefined shooting situations. Now featuring Face ID which shoots photos that match the subject’s age and state!
• Add interest and dramatic visual effects to your photos with Creative Filters. Choose from filters such as ‘Toy Camera Effect’ and ‘Monochrome’, or fun favourites like ‘Fisheye’ and ‘Miniature Effect’.
• With Fine Detail Movie Processing capture more video footage which is processed faster and gives you more clarity, enhanced resolution, realistic textures and smooth diagonal lines.
• With Hybrid Auto selected, four-second video clips are automatically captured every time you shoot a photo, just prior to shutter release. These mini-clips are automatically assembled into a movie creating a unique video blog of your day.