The Canadian Press is the latest news agency to partner with Sony to make Sony the exclusive provider of imaging products for the creation of The Canadian Press photo and video content.
The agreement follows in the footsteps of Sony’s other exclusive contracts with news agencies including, USA TODAY, Gannett, and the Associated Press.
Founded more than 100 years ago, the Canadian Press produces “real-time, bilingual multimedia news published by major digital, broadcast and print media”.
With this deal, photojournalists and videographers working for the agency will use a variety of Sony cameras and lenses, including the Sony Alpha 1 and Alpha 9 II, to capture and submit editorial photos and videos.
In the Sony press release, the Canadian Press had this to say about the partnership.
“Sony’s innovative technology takes the high quality of our visual journalism to a whole new level,” said Malcolm Kirk, President of The Canadian Press. “More than 600 media clients rely on our online CP Images archive as the go-to destination for contemporary and historic multimedia imagery of Canada’s people, places and events. That’s why we were looking for more than just a camera provider. We needed a true partner committed to helping us deliver first-rate visual journalism.”
“Sony’s commitment goes beyond providing lightweight equipment for handling fast action, hostile situations, and extreme weather conditions, without sacrificing image quality,” said Megan Leach, who manages visual journalists at The Canadian Press and heads up the planning and packaging department. “Our journalists truly appreciate how the silent camera performance allows them to stay behind the scenes, but more importantly, that Sony is responsive to our feedback.”
“From the outset, they’ve taken a relationship-driven approach to the upgrade, which will bring a unified look to our coverage since all our staff photographers and reporters will be shooting with the same brand of cameras for photos and videos for the first time “They understood the ongoing training and support was as critical as the technology. We’re thrilled to have their support as we expand our visual coverage and meet the future needs of our industry.”