Close Menu
    Facebook Instagram YouTube X (Twitter)
    Vistek ProPhotoBlog
    • Home Page
    • Gear
      • Cameras
      • Photo & Video Lenses
      • Aerial Imaging Platforms
      • Lighting
      • Photo and Video Accessories
    • Reviews
    • Learn
    • Community
      • Vistek Online Photo Gallery
      • Past Events
      • Interviews
    • ProFusion Expo
    • Events
    • Videos
    Vistek ProPhotoBlog
    Gear

    The new Sony Alpha 7 IV is a truly advanced hybrid full-frame mirrorless

    David WrightBy David WrightOctober 21, 2021No Comments2 Mins Read
    Sony Alpha 7 IV

    Sony Alpha 7 IV Front No LensDesigned to meet the needs of today’s professional photographers and serious content creators, the new Sony Alpha 7 IV full-frame mirrorless hybrid camera is packed with some of Sony’s latest still image and video technology, with advanced autofocus, operability and workflow capabilities.

    Advanced Image Quality
    The Alpha 7 IV features a back-illuminated 33MP Exmor R sensor with an expandable ISO sensitivity range spanning 50 to 204800, enabling the capture of smooth gradations, fine details and textures, while reducing noise, all within its impressive 15-stop dynamic range.


    View Sony Alpha 7 IV Mirrorless Kit w/FE 28-70mm Lens Pricing & Availability at Vistek


    Advanced AF performance
    Sony Alpha 7 IV BackThe BIONZ XR processor – the same as the one used in Sony’s flagship Alpha 1 – delivers up to 10 fps shooting with uninterrupted continuous high-speed AF/AE tracking, with 759 phase-detection AF points in a high-density focal plane phase-detection AF system. And for the first time, Real-time Eye AF can now track birds’ and animals’ eyes (as well as those of humans) for both still images and video.

    Unique new AF features include AF Assist to support focus transitions when using AF, and Focus Map that visualizes depth of field. And, for the first time in the Alpha series, this new camera also features Breathing Compensation that can be switched on or off to combat focus breathing and maintain a consistent angle of view throughout focus changes.



    Advanced Movie Technology
    The Alpha 7 IV also use the same highly regarded S-Cinetone picture profile as featured in Sony’s coveted Cinema Line models to deliver a rich, cinematic look, achieving exceptional video quality with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling available in full-frame mode.

    This new camera also features 10-bit depth 4:2:2 colour sampling to enable natural gradation, plus XAVC S-I intra-frame encoding for more efficient editing workflows and XAVC HS H.265 long-GOP for doubled compression efficiency.



    Sony Alpha 7 IV Features

    • Full-frame 33MP CMOS sensor
    • 10 fps continuous shooting
    • ISO 100-51200 sensitivity
    • UHD 4K (3840×2160) @24p video recording
    • Focus Breathing Compensation
    • 5-axis SteadyShot image stabilization
    • 3-inch LCD vari-angle touchscreen

     

    Post Views: 268
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleIntroducing the spectacular DJI Ronin 4D 4-Axis 6K & 8K Cinema Cameras
    Next Article DJI Action 2: Redesigned, Modular 4K Action Camera Announced

    Related Posts

    Sony Alpha 7 V: A New Era of Hybrid Creativity

    December 2, 2025

    amaran debuts its Ray series of monolights

    November 18, 2025

    DJI’s Osmo Action 6 breaks new ground

    November 18, 2025

    Leave a ReplyCancel reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Feedspot Top 100 Canadian Photo Blogs
    Canadian Photography Blogs
    Subscribe to Blog via Email

    Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Follow Us On Social
    • Facebook
    • Twitter
    • Instagram
    • YouTube
    Facebook X (Twitter) Instagram YouTube LinkedIn
    Copyright ©2025 Vistek Ltd. All Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.